You Want Fries With That Whine?
Boy, it doesn't make much for some people to get their polyester smocks all in a bunch, does it?
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Restaurant group objects to K-Fed ad
COLUMBUS, Ohio - A restaurant trade group says it is insulted by an insurance company's planned Super Bowl ad that stars Kevin Federline as a fast-food worker.
Nationwide Mutual Insurance Co.'s 30-second spot shows Federline, who is estranged from pop princess Britney Spears, performing in a glitzy music video. However, the punch line is that he's daydreaming — while cooking french fries at a fast-food joint.
The commercial "would give the impression that working in a restaurant is demeaning and unpleasant," Anderson wrote.
If the Columbus-based insurer airs the spot during the televised Feb. 4 Super Bowl, Anderson said his organization will "make sure that our membership — many of whom are customers of Nationwide — know the negative implications this ad portrays of the restaurant industry."
A Nationwide executive shrugged off the criticism, saying that where humor is involved, there always will be somebody who doesn't get it. The company doesn't mean to offend restaurant employees, said Steven Schreibman, vice president of advertising and brand management.
"We're not making fun of anybody, except maybe Kevin Federline."
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I just found this line hilarious: "...would give the impression that working in a restaurant is demeaning and unpleasant." Uh, hello? It’s fast food! How can it be anything BUT demeaning and unpleasant???
Face it: You put on a dumb paper hat and a heavy polyester shirt, spend your day standing in puddles of Coke syrup, burn yourself on french fry grease 99 times a day, and have to take a lot of crap from customers who are even dimmer than your 25 year old “in-it-for-life” $6.00 an hour manager!
I speak from the voice of experience. All through high school I worked in fast food concessions for the Seattle Center – selling hot dogs, New Coke, cotton candy, pretzels, and assorted cavity-makers at Sonics basketball games, circuses, rock concerts, and whatever else happened to come to town. It’s been 25 years, and I can still tell you about “dogs of death” and the perils of having a stale beer keg hose break in your face. (Moral of the story: Don’t get pulled over on your way home after that.)
It was a job. Not a horrible job (it sure beat the hell out of working at McDonalds!), but not a great job, either. But it was interesting enough to write about. Perhaps one of these days I will.
I got to meet a lot of nice people, watch most of the 80’s concerts that came through town, and make a fairly nice income in a fairly nice way. Plus, we got two free menu items (except candy) per night! Oooh! What could be better than a free Colossal Dog and a courtesy cup of New Coke?
So yeah – fast food can be an okay McJob for a teenager. But here's a thought: If you’re still 35 and pushing burgers full time, then maybe it’s time to consider furthering your education and expanding your horizons...
Anyway, back to the K-Fed ad. I’ve made it well known that I’m not a fan of this mouth breather, but c’mon – he’s a PERFECT spokesperson for the snot-nosed punks you’ll find behind the counter these days. I mean, sometimes a spade is a spade...
So I hope that the National Restaurant Assoc. chills out a little bit. It’s just a commercial, after all. Crack open a Bud Light, enjoy some Cheeto-s (Britney’s fave, y’all!), and buy a Cadillac on Super Bowl Sunday. You’ll feel much better about yourself.
As for me, I’ll be watching the Ad Bowl with my usual snarky attitude, my lovely bride, and a cranky cat, who is still mad that his Seahawks aren’t playing this year.
Order up – play ball!
* * * * * * * * * *
Restaurant group objects to K-Fed ad
COLUMBUS, Ohio - A restaurant trade group says it is insulted by an insurance company's planned Super Bowl ad that stars Kevin Federline as a fast-food worker.
Nationwide Mutual Insurance Co.'s 30-second spot shows Federline, who is estranged from pop princess Britney Spears, performing in a glitzy music video. However, the punch line is that he's daydreaming — while cooking french fries at a fast-food joint.
The commercial "would give the impression that working in a restaurant is demeaning and unpleasant," Anderson wrote.
If the Columbus-based insurer airs the spot during the televised Feb. 4 Super Bowl, Anderson said his organization will "make sure that our membership — many of whom are customers of Nationwide — know the negative implications this ad portrays of the restaurant industry."
A Nationwide executive shrugged off the criticism, saying that where humor is involved, there always will be somebody who doesn't get it. The company doesn't mean to offend restaurant employees, said Steven Schreibman, vice president of advertising and brand management.
"We're not making fun of anybody, except maybe Kevin Federline."
* * * * * * * * * *
I just found this line hilarious: "...would give the impression that working in a restaurant is demeaning and unpleasant." Uh, hello? It’s fast food! How can it be anything BUT demeaning and unpleasant???
Face it: You put on a dumb paper hat and a heavy polyester shirt, spend your day standing in puddles of Coke syrup, burn yourself on french fry grease 99 times a day, and have to take a lot of crap from customers who are even dimmer than your 25 year old “in-it-for-life” $6.00 an hour manager!
I speak from the voice of experience. All through high school I worked in fast food concessions for the Seattle Center – selling hot dogs, New Coke, cotton candy, pretzels, and assorted cavity-makers at Sonics basketball games, circuses, rock concerts, and whatever else happened to come to town. It’s been 25 years, and I can still tell you about “dogs of death” and the perils of having a stale beer keg hose break in your face. (Moral of the story: Don’t get pulled over on your way home after that.)
It was a job. Not a horrible job (it sure beat the hell out of working at McDonalds!), but not a great job, either. But it was interesting enough to write about. Perhaps one of these days I will.
I got to meet a lot of nice people, watch most of the 80’s concerts that came through town, and make a fairly nice income in a fairly nice way. Plus, we got two free menu items (except candy) per night! Oooh! What could be better than a free Colossal Dog and a courtesy cup of New Coke?
So yeah – fast food can be an okay McJob for a teenager. But here's a thought: If you’re still 35 and pushing burgers full time, then maybe it’s time to consider furthering your education and expanding your horizons...
Anyway, back to the K-Fed ad. I’ve made it well known that I’m not a fan of this mouth breather, but c’mon – he’s a PERFECT spokesperson for the snot-nosed punks you’ll find behind the counter these days. I mean, sometimes a spade is a spade...
So I hope that the National Restaurant Assoc. chills out a little bit. It’s just a commercial, after all. Crack open a Bud Light, enjoy some Cheeto-s (Britney’s fave, y’all!), and buy a Cadillac on Super Bowl Sunday. You’ll feel much better about yourself.
As for me, I’ll be watching the Ad Bowl with my usual snarky attitude, my lovely bride, and a cranky cat, who is still mad that his Seahawks aren’t playing this year.
Order up – play ball!
posted by Tommy G at
3:27 PM
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